Meet the Heart Behind Dear Diary
Discover the story, spirit, and small joys that inspired Dear Diary. From a kitchen table in South Africa to the desks of women nationwide, our passion is to help you plan, dream, and find more delight in every day. Welcome to a place where mindful organisation, heartfelt creativity, and a love of paper come together—always with a touch of encouragement and a wink of fun.
5 + Years
Designing diaries for women
Women Supporting Women
As a South African woman and founder, my mission is to uplift, support, and inspire other women through creativity, encouragement, and a strong sense of community.
My Philosophy
Every Page Tells a Story, Crafted for Real Women’s Lives
At Dear Diary, I believe a planner should do more than just help you stay organised—it should encourage, empower, and add a dash of joy to your day. Every product I design is a blend of structure and inspiration, guiding you to set meaningful goals, cherish your memories, and celebrate all the small wins along the way. Whether you’re a busy mum, a creative soul, or simply someone who loves a good list, my diaries are made with you in mind.
Thoughtful Design Always
I pour love and intention into every detail, from the cover art to the layout inside, so your planning feels beautiful and effortless.
Practical, Playful Pages
You’ll find just the right balance of space for your dreams and daily tasks—because your planner should fit your real, sometimes messy, always meaningful life.
