About Us

Welcome to Dear Diary, home of the Everything Planner

I’m Karin, the founder of this passion-driven venture aimed at helping women lead more organized lives. As a “retired” teacher turned work-from-home mom, I wear many hats, and my love for pretty stationery and supporting local businesses has brought me here, running Dear Diary from the comfort of my home.


The inspiration for Dear Diary struck when I struggled to find a planner that truly met my needs. I craved ample space to plan each day without overflowing onto the next page. Determined to create a solution, I designed the Everything Planner, packed with extra pages for lists, notes, and ideas – a planner that I would fall in love with each day.

My background in teaching taught me the value of time management, and I knew that not everyone possesses this essential skill. That’s when I decided to infuse Dear Diary’s products with educational principles, guiding women to better plan their time and work toward their goals.

What sets Dear Diary apart is the commitment to deliver a planner with more space than others in the market. The Everything Planner is generously designed to give you room for everything you need to organize your life effectively. But it doesn’t stop there. I put my heart into curating breathtaking cover designs, ensuring each year’s collection captures your heart and soul.


Dear Diary is more than just a planner; it’s an invitation to create a weekly ritual that empowers you to reflect on the past month and plan your goals for the future. My vision is for you to feel less overwhelmed and more excited to work towards your aspirations with clarity and determination.



I support a local printing company in Durban, South Africa, fostering a sense of community and contributing to our local economy. While I continue to explore ways to enhance the eco-friendliness of our products, your support for a local business makes a significant impact.




The most rewarding part of running Dear Diary is hearing how our planners have become an indispensable part of your lives. Women returning to order their planner for the fourth year in a row fills me with joy. Your stories about how the Everything Planner has transformed your lives inspire me every day.




I want you to know that buying a planner from Dear Diary is an investment in yourself. Organizing your time and planning ahead will unlock your potential in various areas of life, helping you grow and achieve greatness.




Thank you for being a part of our journey. I’m excited to continue serving you with planners that not only organize but elevate your life in ways you never thought possible.

Visit My Store

You’re sure to find something you love in my online store! We ship nationwide.