March 2021 | Version 1.0


Welcome to our privacy policy. We are Dear Diary. Our website address is: This policy describes how we protect your privacy. Respecting your privacy is of utmost importance to us. In this policy, we describe how we collect, use, store and protect any information that can be associated with you. 


This policy applies to you if you visit our website or order or request the goods or services that Dear Diary provides. 

Acceptance of this policy

You must accept all the terms of this policy when you order products from us or make use of our services. If you do not agree with anything in this policy, then you may not make use of of our services (including purchasing any of our products). 

Only persons who are 18 years old or older, and who have the legal capacity to conclude legally binding contracts, may visit our website and make use of our services. 

By accepting this policy, you are deemed to have read, understood, accepted, and agreed to be bound by all of its terms.

We may change the terms of this policy at any time by updating this web page. We will notify you of any changes by placing a notice in a prominent place on the website or by sending you an email detailing the changes that we have made and indicating the date that they were last updated. If you do not agree with the changes, then you must stop using the website and our goods or services. If you continue to use the website or our goods or services following notification of a change to the terms, the changed terms will apply to you and you will be deemed to have accepted those updated terms.

Collection of information

What personal data we collect and why we collect it

Visiting our website

While you visit our website, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

Placing an order

When you purchase from us, or request our services, we will ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password.

We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Ship your order to you
  • Respond to your requests
  • Process payments and prevent fraud
  • Set up a store account
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

Creating an account

Once you register an account on our website, you will no longer be anonymous to us. You will provide us with certain personal information when you register on our website.

This personal information will include:

  • your name and surname;
  • your email address;
  • your telephone number;
  • your company name, (optional)
  • your postal address or street address; and
  • your username and password.

We generally collect and process your personal information for various purposes, including:

  • goods or services purposes – providing our goods or services;
  • marketing purposes – such as pursuing lawful related marketing activities, for example sending you regular marketing emails
  • business purposes – such as internal audit, accounting, business planning, and joint ventures, disposals of business, or other proposed and actual transactions; and
  • legal purposes – such as handling claims, complying with regulations, or pursuing good governance.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. 

Signing up for the Dear Diary mailing list

When you sign up for our mailing list, whether it be to obtain a freebie (such as a free printable), or to stay in the loop (via a subscription form or at checkout) we will collect the following information:

  • your name
  • your email address

When you have signed up for our mailing list, you may receive emails for the following purposes:

  • goods or services purposes – providing our goods or services;
  • marketing purposes – such as pursuing lawful related marketing activities, for example sending you regular marketing emails

We may also use your details for:

  • business purposes – such as internal audit, accounting, business planning, and joint ventures, disposals of business, or other proposed and actual transactions; and
  • legal purposes – such as handling claims, complying with regulations, or pursuing good governance.

You can unsubscribe from our email list at any time. 

YITH WooCommerce Wishlist

While you visit our site, we’ll track:

  • Products you’ve added to the wishlist: we’ll use this to show you and other users your favourite products, and to create targeted email campaigns.
  • Wishlists you’ve created: we’ll keep track of the wishlists you create, and make them visible to the store staff


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.


Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Third party cookies

Some of our business partners use their own cookies or widgets on our website. We have no access to or control over them. Information collected by any of those cookies or widgets is governed by the privacy policy of the company that created it, and not by us.

Web beacons

Our website may contain electronic image requests that allow us to count page views and to access cookies. Any electronic image viewed as part of a web page (including an ad banner) can act as a web beacon. Our web beacons do not collect, gather, monitor or share any of your personal information. They are used only to compile anonymous information about our website.

Optional details

You can also provide optional additional information to us, including information to enter competitions, survey responses or otherwise using the optional features and functionality of our website.

We may record any telephone calls that you make to us, unless you specifically request us not to.

We will obtain your consent to collect personal information:

  • in accordance with applicable law;
  • when you provide us with any registration information or optional information.

Use of information

We may use your personal information to fulfil our obligations to you.

Messages and updates

We may send administrative messages and email updates to you about the website. We may also send you primarily promotional messages. You can choose to opt-out of promotional messages. But, we may send you one message asking you to opt-into promotional messages without you having opted-into promotional messages.

Targeted content

While you are logged into the website, we may display targeted adverts and other content based on your personal information. Computers process your personal information (this is completely automated) and match it to ads.

We may send advertisers a record of the total number of impressions and clicks for each ad, but no personal information (unless you specifically provide us with your consent to do so.)

If you click on an ad, we may send a referring URL to the advertiser’s website to identify that a customer is visiting from the website. We do not send personal information to advertisers with the referring URL. Once you are on the advertiser’s website however, the advertiser is able to collect your personal information.

Sharing of information

We may share your personal information with:

  • our goods or services providers under contract who help provide certain goods or services or help with parts of our business operations
  • an affiliate (affiliates will be required to honour this privacy policy);
  • credit bureaus to report account information, as permitted by law;
  • banking partners as required by credit card association rules for inclusion on their list of terminated merchants (in the event that you use the services to receive payments and you meet their criteria)


We accept payments through Payfast and PayFlex. When processing payments, some of your data will be passed to these payment gateways, including information required to process or support the payment, such as the purchase total and billing information.

Other information shared with a payment provider to process payments includes:

  • Name
  • Email
  • Address
  • Phone
  • City/State/Zip
  • Unique payment identifier
  • Payment provider identifier

You can view the individual privacy policy of these two services by visiting the Payfast and PayFlex websites. 


We share information with the courier companies who deliver products purchased from our website to you. 

You can view the privacy policies of these companies here:


We may disclose your personal information as required by law or governmental audit.

Law enforcement

We may disclose personal information if required by law or to protect the safety of any individual or the general public.

Your information will not be sold 

We will not sell personal information. 

Marketing purposes

We may disclose general aggregate customer statistics (such as age or gender statistics) about the personal information to advertisers or business partners.

Change of ownership

If Dear Diary is sold, we may assign our rights to the personal information we process to a new owner. We will disclose the transfer on the website.  


Our hosting company hosts our website in a secure server environment that uses a firewall and other advanced security measures to prevent access from outside intruders. Our website has an approved SSL certificate.

How long we retain your data

We will only retain your personal information for as long as it is necessary to fulfil the purposes explicitly set out in this policy unless retention of the record is required or authorised by law or you have consented to the retention of the record.

Your personal information may be retained in physical or electronic records.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profiles. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Updating or removing

You may choose to correct or update the personal information you have provided us with. You can do this by logging into your account or contacting us at 

Where we send your data

Visitor comments may be checked through an automated spam detection service.


We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third party websites.